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filler
Thursday, 21st March
Norwich next battleground for DAB Digital Radio operators.

NOWDigital has applied to operate the Norwich local digital radio multiplex. The DAB digital radio company plans to broadcast its services to around half a million people in the city and surroundings.

Eleven services are on the cards, with a possibility that the operator will launch more stations at a later date. NOWDigital plan to bring long-serving stations Broadland 102, Classic Gold Amber, Vibe FM, The Beach and BBC Radio Norfolk to the digital platform.


                            Modern rock station The Storm also forms part of the application, alongside green issues and world music station Passion, student broadcast network station SBN, which will source local output from the University of East Anglia, and a service for under 10s and their carers: Abracadabra. A teens station, Capital Disney, is also proposed. A country station or easy listening music service would also form part of NOWDigital's multiplex. The launch date is planned to be March 2003 at the latest.

Emap Digital Radio Limited is competing against NOWDigital for the licence and will offer a place for Broadland 102, Classic Gold Amber, Vibe FM and The Storm on DAB digital radio, if it is successful in winning the licence.

Current pop music station Smash Hits Radio, local FM station 103.4 The Beach, continuous country music station 3C, newcomer Norfolk Radio and a student station would also be launched. Emap claim they would have their service on air by February 2003.

Related links:
Norwich radio stations, on this site.
NOWDigital website
Emap Advertising website

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