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Sunday, 17th March
NOWDigital dons winners robe in Swindon.

NOWDigital - GWR Group's DAB digital radio subsidiary - is celebrating yet another successful licence bid, this time in its heartland.

The company has been awarded the licence to run Swindon, West Wiltshire and Bath's new digital radio multiplex and is planning to launch its services in January 2003.

It managed to secure the licence award against competition from operator Emap Digital Radio Limited.

                            NOWDigital are planning to launch these services:

  • Classic Gold Digital : oldies and easy listening (UBC Media/GWR Group plc)

  • Capital Disney : top 40 pop music for teens, plus Disney programmes (Walt Disney/Capital Radio plc.)

  • The Storm : modern pop rock (GWR Group plc.)

  • Passion : Adult contemporary music and discussion of environmental issues (Passion for the Planet Ltd.)

  • Dance/pop dance : current and classic dance music

  • Easy listening : music for the over-45s

NOWDigital plan to offer other services including separate editions of GWR FM in Bath and Swindon, and local stations Swindon FM and Bath FM. NOWDigital's deal with SBN will also see the student broadcast network shows appearing on the multiplex between 7pm and 6am every day. Children's radio Abracadabra, from Soundstart Ltd., will be broadcast during weekends. Swindon will use block 11C and West Wiltshire and Bath will utilise a separate channel, 12D. This allowance means that NOWDigital could broadcast entirely seperate services to each area.

Related links:
Wiltshire and Swindon radio stations, on this site.
details of the original two applications, on this site.
NOWDigital website

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