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filler
Thursday, 5th July 2001

GMG's Variety FM bags South and West Yorkshire regional radio licence

Guardian Media Group station Variety FM has won the new regional radio licence for South and West Yorkshire. The station will play melodic music from the seventies through to the present day, alongside football coverage, phone-in shows, news and information for the region. The station's format of music and talk aimed at an adult audience can already be heard in South Wales, courtesy of Real Radio.


variety fm logo

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It is likely that the station will launch as Real Radio. No official date has been set for the launch, however the station is likely to be on air in the early part of 2002 at the earliest.

Related links:
Variety FM website
Guardian Media Group website
South Wales' Real Radio

A full list of applicants for the licence is given below for reference:

THE ARROW (CHRYSALIS RADIO (YORKSHIRE) LTD.) - P.O.Box 468, Leeds LS3 1RY (contact: Mark Flanagan, 0207 465 6088); adult rock radio for 40-59 year olds, with a strong emphasis on classic songs from the legends of rock - artists like the Rolling Stones, The Who, Steely Dan, Fleetwood Mac, Bruce Springsteen and REM - combined with some more contemporary acts such as Travis, The Verve and David Gray - together with a relevant, concise news and information service for South and West Yorkshire;

CENTURY YORKSHIRE LTD. - Yorkshire's very own champion: passionate about the region's news and views, its sport and its humour and playing a variety of pop rock music from the 60s through to today;

DÉJÀ VU RADIO (OLDIES RADIO (YORKSHIRE) LTD.) - golden oldies with a particular appeal to people aged 45 or over;

FLAIR FM (WHITE ROSE RADIO LTD.) - a fresh selection of timeless music and great entertainment value appealing predominantly to a 30+ adult listener - with an emphasis on arts and culture, it will have a distinctive and intelligent speech style providing a mass appeal, 'grown-up' radio station for South and West Yorkshire;

FLIX RADIO (YORKSHIRE) LTD. - music from the movies;

FOREVER 106 (FOREVER BROADCASTING (YORKSHIRE) LTD.) - a high quality, entertaining, informative blend of music and speech (60/40), including 24-hour news, targeting 35-54 year old listeners in South and West Yorkshire;

JAZZ FM YORKSHIRE LTD. - a unique, entertaining and stimulating mix of jazz, blues, soul, and related music styles, presented with passion, knowledge, warmth and intelligence;

NOVA 106 (YORKSHIRE RADIO ENTERPRISES LTD.) - a combined service of news, features, information and entertainment unrivalled elsewhere in the county, together with a carefully researched and developed playlist of adult alternative album music drawn from the very best of today's and yesterday's quality rock music, eschewing the slavish adherence to the singles charts of past and present;

106.2 THE ROSE (WHITE ROSE REGIONAL RADIO LTD.) - a personality-led, entertainment-based, music and lifestyle station, with news, talk and information from a local perspective, for listeners over 45 years old;

ROUTE FM (YORKSHIRE SOUND LTD.) - making a difference with great songs and today's country music, with a comprehensive news and information service for grown ups;

SAGA RADIO LTD. - a mixed format of melodic music and lifestyle oriented speech designed to cater for the tastes and interests of listeners aged 50 years and over;

SUNRISE RADIO (YORKSHIRE) (BRADFORD CITY RADIO LTD.) - a 24-hour lively, informative and entertaining radio service aimed at the region's rapidly growing Asian community with a vibrant mix of music, highly focused news and information that will actively embrace the many ethnic groups of South and West Yorkshire;

VARIETY FM (RADIO VARIETY LTD.) - a full service radio station for Yorkshire, with 24-hour regional news, information on business, the arts, sport and a varied selection of music from the past 40 years;

Y107 (YORKSHIRE REGIONAL RADIO LTD.) - a full service music-based radio station of up-tempo classic hits from the 70s to the present day for the 'Live Aid Generation', providing an interactive service of comprehensive news, information and entertainment, delivered with a passion for Yorkshire;

Y-RADIO (SMG REGIONAL RADIO LTD.) - Yorkshire's richest variety of musical heritage with 24-hour regional news, sport and information;

YORKSHIRE FM RADIO LTD. - dynamic, personality-driven radio with in-depth news and sports coverage firmly focused on Yorkshire; the most popular music from the past three decades will be blended with comment, debate and outside broadcasts enabling local people to speak out about the issues that matter most to them; all will be presented by intelligent and colourful broadcasters genuinely familiar with the region and its people; Britain's largest and proudest county will have its own voice.

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