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Sunday, 29th April 2001

talkSPORT's losses narrow as match day commentary for the capital is announced

talkSPORT's aim to bring in a younger, male listening audience has helped narrow the station's losses by 1.6 million last year. The Wireless Group, which owns the national sport-and-talk station, as a whole reported a 12.3 million loss for the financial year. Kelvin MacKenzie said of talkSPORT:

"Our listeners used to be 52 year old women who are hard to sell to, but now it's 36 year old upmarket men".

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talkSPORT now has 2.2 million listeners, 76% of which are men. The station plans to broadcast live commentary from Chelsea, Fulham and Tottenham Hotspur matches from August, using its London AM transmission frequency.

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